Case study
Nella by Fitbiomics
Social Media marketing
A viral placement
How it started
Nella by Fitbiomics receives a placement in the NY Post calling it the "Poop Pill" that goes viral on April 23, 2022. Website traffic and sales skyrocketed. Our team mobilized over the weekend to launch a paid campaign to mazimize sales.
The results were incredible
- 3.67 ROAS
- $16 CPA on $75 product
- Nella SOLD OUT
Key Takeaways
What we did right
Acted Fast
We struck while the iron was hot and launched the campaign the day the article came out rather than wait until the work week.
Added a discount
Many of the readers/viewers had never heard about Nella. Remarketing with a discount code drove sales.
Remarketed old leads
Social is a powerful tool for building trust with skeptical buyers. We remarketed leads from the recent Boston Marathon event with the coverage plus a discount.
Community Engagement
We engaged with everyone posting about the story and answered every question - good or bad. We were responsive instantly on a weekend, and that built trust.